How to Start a Campaign

For company CEOs, presidents and human resource directors, getting a workplace giving campaign up and running is easy!

STEP 1

Recruit an employee to be the Campaign Coordinator to lead your campaign. This person will also receive our quarterly newsletter so they can stay informed on important issues.

STEP 2

We will work with your Campaign Coordinator to schedule and implement an employee campaign presentation.

STEP 3

Run your campaign. Employee campaigns are a great way to build employee morale and promote teamwork. Some campaigns take one day, others up to two weeks or more. It’s your choice.

STEP 4

A final meeting will be held with your Campaign Coordinator to finalize campaign results.

How to Run a Successful Campaign

• Energize – Recruit a strong leader/team to run your campaign.
• Inspire & Engage– Share the United Way message with your employees; and how we make a difference in our community through our Partner Agencies.
• Ask – Promote and encourage leadership giving. Ensure payroll deduction is available and encouraged.
• Thank – Thank everyone for their pledge.

Benefits to Your Organization by Running a Campaign

• You gain public recognition as a community leader and active corporate citizen.
• Your managers are given a unique opportunity to sharpen their leadership skills by organizing and implementing your company’s internal fund-raising efforts.
• Increased employee morale and teamwork. Companies that run annual employee campaigns document higher morale and teamwork. The campaign process brings employees together as they work toward a positive, common goal.