Rooted in aloha. United for all.
Maui United Way believes that every person deserves the opportunity to thrive. We recognize that Hawaiʻi’s history, including the arrival of Western influences, the overthrow of the Hawaiian Kingdom and the suppression of Hawaiian language and culture, has shaped the experiences of our communities in lasting ways. The effects of these changes, along with ongoing social and economic challenges, continue to influence the well-being of individuals and families across our islands today.
Before Western contact, Hawaiian society was guided by values of aloha, kuleana, mālama and lōkahi. These principles fostered a deep sense of connection and responsibility, where caring for one another, caring for ʻāina and caring for future generations were inseparable. These enduring values continue to offer guidance for building strong, healthy and resilient communities.
At Maui United Way, our work is grounded in aloha and informed by the wisdom of Hawaiʻi’s host culture. We are committed to fostering a community where people of all backgrounds, cultures, identities, abilities, ages and life experiences feel valued, respected and connected.
As Queen Liliʻuokalani taught, we strive to “hear what is not said, to see what cannot be seen and to know the unknowable.” This spirit encourages us to listen deeply, lead with humility and work alongside our communities with understanding and care.
Creating communities where everyone thrives
Aunty Pilahi Paki’s Meaning of Aloha
We believe that when one member of our community succeeds, our entire community is stronger. Guided by aloha, we are committed to creating opportunities for all people to thrive and contribute their unique strengths. These values inspire our work and guide our commitment to a stronger, more connected Maui County.






















